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What is your purpose?

What is your purpose? This is probably the single most important question you can ask and your answer will influence your future. Your personal purpose is your internal compass. It is your big why. It is the meeting point between your passion and your talent. When you are on purpose you are in flow. When you are on purpose you unlock the necessary skillset to thrive in today’s complex and unpredictable world. Ultimately your personal purpose is an aspirational reason for being. A deep conviction about what is most important. It shapes your mindset, behaviour and actions. It has a timeless quality which is beyond circumstance. It provides the meaning and direction of your life.

Purpose is your handbook for discovering and leading with purpose.


“Purpose is a great contribution to helping makes lives better and everyone should read it.” Marshall Goldsmith, author of What Got You Here Won’t Get You There and corporate America’s pre-eminent executive coach


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