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How to be

The journey to becoming a CEO is an extraordinary test.

The opportunity to learn from those who have succeeded in the role can be a game-changer. This book is for you if:

You are thinking about becoming a CEO
Accelerating your pathway to CEO
Enabling others to become CEO

Packed with genuine insights from over thirty brilliant CEOs and leaders in critical roles, How to be a CEO covers the three most significant areas for business success – Purpose, People, and Performance. Immersing yourself in seven powerful steps this book will fast-track your path or others to CEO readiness.

How to be a CEO is based on the author’s experience as coach and advisor to CEOs, as well as interviews with leaders across the world. The book fills an important gap in senior executive development.


“There are many people who could make brilliant CEOs. Read How to be a CEO to unlock your potential and give yourself the best chance to succeed.”
John Holland-Kaye, CEO, Heathrow

“It is important to recognize that there are certain things only you can do as CEO. At the top level this involves strategy, capability, talent and culture. How to be a CEO is a practical guide to discipline your approach.”
Keith Barr, former CEO, IHG


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We are excited to announce the launch of Ben Renshaw’s new book, How to be a CEO - A game-changing guide offering evidenced based insights into the world of effective leadership.