Leading with Purpose

What is your why? This is probably the most important question you can ask yourself when looking at how to improve your work. In the absence of having a clear why, in other words to understand your personal purpose, you will fail to have a North Star guiding you in the direction you want to go. A clearly defined and articulated purpose will help you be internally driven, rather than externally influenced. It will act as a golden thread linking your personal and professional ambition enabling you to achieve success and feel successful.

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